Most women probably already know everything they need to know to educate the media about their issue or organization. This book is primarily about helping women develop the skills they already possess. Developing these skills takes time and effort. It takes courage to stand in front of a large group of people or before a television camera. One objective of this handbook is to enable public faces to give a meaningful interview or deliver an inspiring speech; in short, to get media recognition for their cause. We cannot let either nervousness or inexperience prevent women from speaking. Sample Recommendation: Women’s groups should look towards establishing long-term relationships with friendly people in the media, rather than one-shot transactions aimed at gaining short-term publicity. Establishing a relationship–through regular contacts, subscriptions to newsletters and other published materials, and invitations to training and educational opportunities–means you gain not just a friend, but even a partner and champion in the media.